![]() ![]() Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all pur. ![]() ![]() ![]()
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